SmartEquine Supplements Now Available in SmartPaks at Tractor Supply — In Aisle and Online
It's time to announce a major step forward in our mission to meet horse owners where they shop. SmartPaks, the well-known time-saving supplement feeding system from SmartEquine, are now available at Tractor Supply stores nationwide, with an expanded assortment available online at TractorSupply.com.
More Than Just Retail
This launch represents more than just a new retail partnership. It reflects our renewed promise to make equine wellness more accessible, personalized, and effective. As part of our rebrand from SmartPak Equine to SmartEquine, we’ve committed to putting your horse front and center. This expansion is a direct extension of that mission as mentioned in our rebrand announcement.
“This partnership with Tractor Supply is a powerful step forward in our mission to make horse health and wellness more accessible,” said John Barry, CEO of SmartEquine. “By bringing SmartPaks to the aisles of a trusted nationwide retailer, we’re not only expanding access to our proven daily supplement system, but also reinforcing our commitment to delivering the best possible care for every horse, meeting horse owners where they shop. It's all about our consumers - greater convenience, access, and trust."
SmartPaks are pre-measured daily supplement packs designed to deliver consistency, convenience, and scientifically formulated care. Whether your horse needs support for joint health, digestion, electrolytes, hoof strength, or overall wellness, SmartPaks make it easy to deliver exactly what they need every day.
Since 1999, SmartPaks have been supporting horses and busy horse owners, and now our partnership with Tractor Supply allows us to bring SmartEquine’s trusted products and feeding system directly to the aisles of your local store. It’s now easier than ever to grab what your horse needs when you need it! And with even more options available online, you can explore an extended offering, plus take our Solutions Finder, from the comfort of your barn or home.
Meeting You Where You Shop
SmartEquine is built on the belief that every horse is one of a kind, and their care should be too. That means not only offering personalized supplement plans but also making sure those solutions are easy to access, whether you're shopping in-store, online, or through your barn manager.
“Our role in the company is to go out into the world and try to discover new ways to meet the needs of the horses that we're serving every day.” — Ashlee LeCompte Lazic, Head of Research & Development
This expansion into Tractor Supply is a natural next step in that journey. It’s about bringing the best of SmartEquine to the places horse owners already trust and making sure our products are available when and where they’re needed most.
What’s Next?
We’re just getting started! With more innovation in equine health, more retail access, and more support for horse owners, SmartEquine is committed to helping every horse look and feel their best, meeting their unique needs.
Explore the full SmartEquine assortment in-store at your local Tractor Supply or online at TractorSupply.com. And stay tuned for more updates as we continue to expand our reach and deepen our commitment to horse health.